No single-channel solution can survive. Long gone are the days of inbound versus outbound, social selling versus content syndication, SEO versus SEM, display versus video advertising. Long gone are the days of caring about each inbound and outbound channel in a vacuum. Your buyers aren’t going to just one place — the journey is complex, across many channels.
It’s not news that we are in the dawn of the machine intelligence era across all industries, all verticals. Artificial intelligence will disrupt every interaction, every industry, and will be at the heart of every advancement technology.
Sharing the $2B promise of predictive at Predictive Analytics and Business Insights 2015… today embarks the beginning of the year for speaking. Deep breath as I think about the 40+ speaking engagements to come this year.